Tag Archives: Social Media

Marketing Return on Investment: Drowning in Data (Part 2)

“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics.  With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…

Marketing Return on Investment: Drowning in Data

“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics.  With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…

Six Things That Turned LinkedIn Upside Down for Me – Jon Switzer

LinkedIn is powerful. I can attribute success to creating valuable relationships on the platform. I’ve also failed to to use LinkedIn to it’s full potential and it’s impacted me. The following are six things I’ve learned over the last year on how to use LI as a vehicle to great relationships: 1. Don’t spend too much time on LinkedIn posting. Read More…