Tag Archives: Email Marketing
Marketing Return on Investment: Drowning in Data (Part 2)
“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics. With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…
Marketing Return on Investment: Drowning in Data
“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics. With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…
Five ways to get good results from your email campaigns
Contrary to popular belief, email is still a powerful form of marketing communication. According to Experian, firms made an average of $40 for every dollar spent on email marketing in 2013 *. A well targeted, consistent message can bring in new customers and convert leads by utilizing engaging copy and high quality visuals. Here are some useful tips that help you improve your Read More…