Marketing and Award-Winning Design
Let the experts at Ultra Graphics help you define and execute your marketing plan to meet measurable goals.We understand that to connect with your audience, you need to try new methods, use new channels, and with a message that gets attention. To accomplish this, you need to first define your target audience, collect information that allows you to speak directly to their needs, and have a message and vehicle(s) to send it. That’s where we come in.
Not sure how to get started? Give us a call – we can help you every step of the way, and give you guidance on everything from overall strategy, budget management and planning, individual campaigns, and more. Our marketing solutions allow us to help your business grow qualified leads and drive revenue.
Our Marketing Services
- Direct Marketing
- Email Marketing
- Online Marketing
- Mobile Marketing
- Brand Identity
- Promotional Products
Targeting with Personalization
Not only can we variably insert any text data we have in the data list (name, address, phone, etc…) per piece, but we can also swap out images, styles, messages, and more using a complex and intelligent logic-based rule. Truly, with VDP we can create a unique and compelling piece for EVERY person on your targeted list.
Award-Winning Design Services
If you have a design in mind or a file in process, we can take it and make sure the colors, resolutions, fonts, and design are the best they can be for our digital or offset presses, ensuring that your design looks as good as it can for print.
Today’s consumers are bombarded by marketing messages all day everyday. You need a way to break through.Ultra Graphics has the tools to help you speak directly with your perfect customer, using a message that gets their attention. Whether it be through personalization, data list management, unique and compelling direct mail, a beautiful modern website, and more – Ultra Graphics is your one-source partner for marketing and strategy.
Common Marketing-Related Terms
Brand IdentityThe process of establishing a style, voice, and consistent message throughout your marketing materials.
Call to ActionA very important and necessary part of any marketing campaign, explicitly asking the viewer to do something after viewing.
DPIDots Per Inch – the density of dots that make up the width of one inch in print. Standard print resolution is 300 dpi.
Inbound MarketingThe practice of attracting and earning customers’ attention by creating valuable and shareable content.
Lead GenerationThe method of finding potential customers by using marketing campaigns and other sales tactics.
Marketing AutomationSetting up a series of rules and triggers to release marketing content to prospects and customers without direct manual control.
MetricsData points that assist in explaining, quantifying, or otherwise tracking marketing and sales goals.
Multi-touchUsing multiple points of contact in any single campaign – such as a print piece with a PURL, an accompanying email, and a followup phone call.
PersonalizationIncreasing the effectiveness of a campaign by using real contact data to customize each piece to the recipient.
PixelationThe result of using images or artwork that is low resolution. Pixelation occurs when the human eye can distinguish individual dots of color.
Raster ArtArtwork and photography made up of a finite amount of pixels, meaning they cannot be blown up without sacrificing quality.
ROIReturn on Investment – The satisfaction of a marketing goal in relation to the costs of the campaign.
Sales FunnelThe path a prospect follows that leads them to a satisfied customer. Simply put, the funnel is: Lead –> Prospect –> Customer.
Vector ArtArtwork whose shape is made up of mathematical equations rather than finite pixels, meaning size is not a factor in relation to quality.